
I’ve always felt uneasy with marketing tactics as the current trend aims to show anyone as experts in any fields, regardless of reality.
The gist is according to the current market criteria, you must pick a category and stick to it, even if down the road you change course. But why? In the marketing logic, once people see you as an expert and specialist, you’re on your way up. Why is that important? Experts get all the attention. However, the problem remains that when experts get it wrong, the card castle crumbles down. A current example of this is why our so-called experts and leaders in the case of our global economy and their shoddy predictions. The problem with yesterday’s marketing tactic was to bring someone up into the limelight as quickly as possible without making sure that person, or system was the “real deal”. Marketing managers and their companies have little professional pride in what they. If they did, they wouldn’t leave such a mess behind.
Who Do I Attract? The very first step before gearing up your marketing suit is to do serious soul searching. Who am I in regards to my field and why do I do the things I do? Starting from that, it will be easier to see if your marketing message and fervor is in alignment with your true self and purpose.
The Generalist Specialist. Current marketing trends don’t want you to label yourself as a generalist. But what about those generalist specialists? Your household doctor is such a person and sends you to the right specialist after examining you. So don’t beat yourself up if you are a general specialist.
Personally, I work with people who are not satisfied with business as-is and want to beyond learned methods. They want to think outside the box and cement the foundations of that all new business 2.0. It’s about time, business 1.0 is over…







