As a business owner I also have had a hard time marketing myself in the past. Thankfully, this has changed and I now not only fully enjoy it but also play with it. In the meantime, take the opportunity from the Shift Network that is offering yet another powerful event.
I want to invite you to tomorrow’s free teleseminar on “5 Keys to Giving Your Gift to the Shift (How to Feel Good about Marketing Yourself and Make a Great Living Doing What You Love!)”.
The call is this tomorrow, Tuesday, January 31st, and features top conscious business leaders and marketing experts — Lisa Sasevich, Alexis Neely, Lisa Cherney, Michele PW and George Kao — all sharing their proven methods for getting your gift out there in an authentic, non-salesy and successful way.
This free call is an opportunity for you to take your business or soul work to the next level. Learn how you can enjoy the process of marketing yourself, and make an abundant living while you’re doing what you love.
You can sign up even if you can’t attend live, and you’ll be sent the recording. You can register here for free.
Here are some tools you can use with and outside of coaching. Some of them are free, some of them are available for purchase.
Meditation. Here is a topic that is so often misunderstood. While some view meditation in the strict sense of Zen Buddhist, rigid, static, striving for that illusive spontaneous self, other see a way to relax. The bottom line is that meditation helps you connect back with your self, take scope and regroup. It’s a must for anyone wanting to reclaim their runaway life and none other than high up successful executive and business owners know its merit all too well.
You can start simply on your own by devoting 15 minutes every day by yourself, with yourself. Find a secluded spot in your home. If you can, buy yourself something to shield any lights away from from you. I found MindFold to be particularly effective and anyone can actually build one from scrap. You can also use noise cancelling headsets, such as Boses Quiet Comfort or others. Once comfortably seated, close your eyes, and start by observing yourself. Observe your breath. Don’t be disturbed by thoughts coming into to your mind. Simply, in a detached way, let them slip away. They are not you, nor do they define you. The are just thoughts.
Binaural Beats: Binaural beats are interesting and for those who have been reading this blog, I wrote a little about it a year or so ago. What they do is put a tone in one ear and another one, slightly off-tune in the other in order to balance both hemispheres. This allows you to go into deep states of relaxation, meditation and even concentration.
The Monroe Institute pioneered this type of work and perfected it over the decades. Their CDs are available. Mark Certo hails himself as a sonic alchemist and worked closely with the Monroe Institute. His CDs called The Tranquility Training Method (TTM) are fantastic and I’ve particularly enjoyed them.
Soul Contract Reading. The new tool I added for my practice is called Soul Contract Reading. The system, also called the Holy Numerology of Moses goes back to millennial and has been “reintroduced” in order to facilitate this forward momentum the human race is experiencing. By phonetically translating each letter to its Hebrew equivalent, a number and “energy” is given and put on a chart. This charts helps you understand why your life works the way it down and how to make full use of it. My initial reading was so fascinating and intense, I felt this would be an amazing tool for coaching.
Listening to your heartbeat is very helpful, so is your breath. After sometime, you will find that inner peace many speak of. In these states, everything becomes relative and problem solving is done with great ease.
Those are the basic free, if not at least affordable techniques anyone can use. Still, nothing replaces a certified, professionally trained Coach.
The title should really be: How Corporate America Went Wrong, shifting attention from customers to investors.
The gist is the difference from a few decades ago with how major corporations conducted their business and now is striking. Ultimately, their ever tightening relationship with investors has shifted their focus away from the essential client base. It’s easy to understand why companies act the way they do, when they pay more attention to investors instead of the customers who buy their products, services go down.
It’s natural for companies to need more money and turn to investors. Consumers should benefited from this. But companies saw they could have more profits and headed down the wrong road by relying too much on investors, giving them too much leverage. The result over the 80s and 90s was that companies courted investors more than their current base clients, alienating themselves. It’s a naive representation, but its makes the point.
It’s a tricky line between spending time and energy on your clients, while seeking investors. Investors can bring the much needed extra cash for a company but they come in with demands, sometimes without understand the business. Case in point, the 12 billion dollars IPO for Groupon is hardly justifiable.
So What Can Be Done? It will be difficult for corporations worldwide to come back to intelligent management, while rebuilding a sustainable way forward. If a company focuses on customer service, which has been on a constant deterioration for the past decades, while showing investors it is taking care of business, it will win both.
Why has Apple done so well with only 15% of the smart phone market share? Its cultures is translated into its products. It walk the fine line (so far) between being innovative, delivering quality products that are needed and listening to what customers want. Who cares about a fraction of the market when you pay a premium for products that work better than the competition?
What Can We Do? The most important role will come from consumers who need to exercise intelligently their use of their credit cards. By buying form the smaller, yet more competitive company that offers the same service with better products and who still vies for your attention is one way of keeping competition alive. It sends the message loud and clear to those companies who cater too much to investors demands that go against their customer base. In other words, once it gets too big, choose another company! We wouldn’t have monopolies and little to no use for laws against them.
Why am I writing this? First, I came to the US in the 70s when it was business treated you very, very differently. Second, I’ve been through a few weeks of dancing to the tune the corporate futility. My Internet provider speed was well below advertised. As I started shopping around, it was clear Verizon, the only other “choice” didn’t have a user friendly site where you could get all the information needed before buying. I guess they think I will just buy without checking the competition out. As I started shopping for a new cell phone, I went through a similar rigmarole with the big three, and found Metro PCS to offer the best bang for your buck. See here for this story.
I’ve also been motivated seeing the increasing complexity around internet services. Apple’s current services is nothing compared to what we’ve come to expect form them. iTunes had one department that didn’t speak to the Mobile Me one who had no contact with the online store. I ended up with 3 accounts, an iTunes, website accounts, Mobile Me and a series 1 iPhone that would loose passwords forcing me through a series of futile and utterly frustrating procedure of resetting my password. To add to it all, none of these passwords could be the ones I used in the past year… You know why, right? Security! Certainly, this is not what we expect from Apple and I am no criminal.
And the list goes on and on as America finds itself like a young teenager at the end of a big bash with a buzz and wanting more without knowing how, desperately clinging to how it used to be. It is safe to say, little to no corporations have given any thoughts as to: “What if our product doesn’t sell?”. Microsoft invented decades ago the reach out, embrace and choke approach which eventually sterilized competition. And putting myself in their shoes, I can almost understand these people running those corporations. They have gone through school that give high degrees based on template solving. And why not? After all, it’s the next CEO’s problem…
In the meantime, you have a desperate political scene fighting for relevancy giving us two clear message. The government will take care of you, on the one hand and work more, on the other. How about we reclaim our power. which we temporarily gave away?
In the meantime, you can watch this if you need courage, you’re not alone…
I’m excited to let you know that The Shift is about to start another powerful free teleseminar with celebrated evolutionary leader Barbara Marx Hubbard and transformational meditation teacher Patricia Ellsberg on The Shift from Ego to Essence.
You will most likely greatly benefit from this call in which they will reveal the keys to shifting from the egoic “local self” to the Essential Self — giving access to divine guidance and the ability to live with grace, confidence, creativity, purpose and joy — particularly needed in these times of great change. A much needed quality to develop these days.
It’s happening this Monday, November 21st, at 5:00pm Pacific / 8:00pm Eastern! Don’t worry if you can’t make it live — you can register and you’ll be sent a link to the recording.
I’m happy again to invite you to another top leader summit, the Global Oneness Day on Monday October 24th!
It’s a one-day virtual telesummit featuring 40 inspiring thought leaders such as Ambassador Chowdhury, Neale Donald Walsch, Gangaji, Kenny Loggins, Barbara Marx Hubbard, Lynne McTaggart and many more for free.
You can gain access to these leaders, October 24th, or by recording, and be part of groundbreaking sessions that offer profound insights for creating your life and our world based on the principles of oneness.
What Is Global Oneness Day? Global Oneness Day is an opportunity to connect deeply with a global community of changemakers and heart-centered people. You’ll learn practical steps and actions you can take that will benefit your life and help create a culture of Oneness.
I admit, I love social media and I get it. It’s fun, can be a great tool and of course, it’s not very well used most of the time.
The gist is social media is great. The varieties of social media channels available cater to almost every type of businesses. The trick is what do you want to use it for and to do what?
IBM Survey. IBM had an interesting survey of global companies where CEOs said their biggest difficulty is information management and second, social media. It turns out companies know how to market to the mass but not to individuals. Companies spend a lot of money advertising to groups of people but they are not good at reaching out and hearing to individuals.
So how do you reach out to individuals? How do you get individuals to tell you what they want?
It’s not very difficult if you offer something needed and worthwhile. You need to compete for 5 to 10 minute attention from individuals who are overwhelmed with a hectic pace of life leaving little time to stop and think. What makes your question or offering appealing to them? It’s what you offer. It can be as simple as giving them enough attention to express themselves, something they would like to see or have, something that would actually make their life easier. Intrigue them, put out reports, let them ask, and ask back, what should the company provide them. There is plenty to offer but the key is to offer something they need and can use.
In the meantime, social media is a fun game you can tweak to serve your broadcast platform. It will not work if all you do is tell people to check out your site or your product. If you don’t get personal, you won’t get much out of it and be just another sales pitch drowned in a sea of look alike.
So here are some questions to get you going; What is social media? What does it me to use social network? What is networking? Why use it and to what end? After this go talk to your coach and if you don’t have one, reach out I can help you.
Do you know that Smashing Pumpkin song: “Today”? That’s a little how I feel.
The gist is breakthroughs are wonderful when they happening but what we choose to do with them is where the real work is. In order for a breakthrough to happen a few things must be in place. You must be aware that life has been sending you signs, most of you the time, we disregard them until they become too powerful to neglect. See my post yesterday.
Stepping Into Your True Nature. There is a great saying in French, chase away the natural and it will come back running to haunt you. In my case, most of my adult life, I tried to look like the person I wasn’t. Needless to say, that doesn’t work in the end. When things got tough, I applied what I had been taught at school… work harder. That doesn’t work because you will eventually collapse at some point. If you do, the only alternative is to truly be yourself. Once you allow yourself to be, it feels great. The road there is more difficult.
Honoring Your Purpose. In the end, it’s a case of honoring your purpose in life. Trying to be what you are not in order to appease those who care about you is counter productive, for you and them. You must be who you are deep inside, not supposed to be.
Oh, and my personal story? Today I actually did the type of coaching I feel is the most natural. At the request of my client, I took out my pendulum and we asked questions. It felt genuine, comfortable and at the same time, I saw my real face and it wasn’t proud, righteous or anything like that. It just was. Yes, some coach would scoff at this, but other MCC will smile.
Indeed Today is the greatest, day of my life… Can’t wait for tomorrow… The Smashing Pumpkins.
As a kid and teenager, things happened effortlessly. Even in my twenties, they did, but the flow was slowing down.
The gist is life is the perfect orchestrated teacher in the best, well furnished University called life. It will give you everything you need, provide you with with every sort of warnings, classes, tests, experiments, etc for you to develop your latent inner talent. The rest is up to you. And therein lies the crux of our frustrations.
I Just Didn’t Appreciate It. Growing up in a pink rosy world where everything is perfect makes it hard to fully appreciate what you have. You may be aware of less fortunate than you and have a certain sense of feeling lucky, but true appreciation is usually out of grasp. After all, you never witnessed hardships. Slowly life sends you signals. If you don’t heed to the signals, it sends you obstacles. Any normal human being compensates with renewed ardor and marches onward. At some point, if you do not hear, life deals you powerful blows.
Serious Obstacles Are Our Greatest Teachers. It wasn’t until I re3ached my 30s that things changed. While I easily commended wealth into my life, it was becoming harder and more difficult. It peaked when I lived in Japan when I had the perfect balance… the only problem is that I wasn’t aware of it.
Learning To Be Aware As You Move Through Life. For us gifted children, things come easily and that can be a problem if you just go through the motions, enjoying the relative ease of life. I went through life enjoying it but not appreciating it. It came easy and I had little respect for the mechanics and architecture of its wisdom. I eventually hit a wall and reeling in form it.
In hindsight, I now understand and appreciate how easy things fall into place in my life. I also can appreciate what goes into it and behind events. It’s a mixture of happiness at observing the ease and a deep appreciation that extends to full awareness and praises for the great work behind it.
In the end, even the most carefree develop a taste of respect for what comes naturally…
Watching the movie: “The Science of Healing with Dr. Esther Sternberg” made me smile. Western medicine is discovering the virtues of traditional Mediterranean healthy living…
The gist is many of us know intuitively or by having lived abroad that a healthy involves a life/work balance. That documentary approaches that topic well. Dr. Sternberg discovers a century old way of living and it health benefit. In other word balancing work, play, eat, enjoy and rest makes for a healthy life.
It’s interesting to see the paradigm shift currently happening. On the one hand, there well established business 1.0 companies making a fortune on consumers not living well, eating poor food and treating ailments. What happens when more people become vegetarians, vegan and eat organic or local produced foods?
Hi everyone,
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MindFold
Monroe Institute
Mark Certo
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