
Well, this lovely thought came to me this morning after a strange incident with Apple which profoundly effects the way I look at the company.
I received an email saying my credit card settings had been changed. Like anyone, I called to inquire since I hadn’t done it. Apple’s answer was that I didn’t have a pay per incident contract so they would not be able to help me with the problem on their side. And in a cheerful voice, the person tells me I will receive articles to read and figure it out on my own their security hiccup! That’s the treatment I used to get from Microsoft, but Apple?
Here is the bottom line. I have no time to read anything about the problems I encounter on your services I pay for. Your site has problems recognizing my password that have been reset but I am not allowed to reuse them since they have been used over the past year. On a deeper level, what this shows again is that Apple has become its own nemesis, another big corporation more interested in your wallet’s opening potential than you. Now I know how women feel on the first date with a person whose attentions are not what they appear. If Apple cannot resolve basic security issues on their side from a paying user, then what else will it do?
I was about to renew my Mobile Me subscription as well as eventually getting an iPad and a Mac Mini server but this last hiccup makes me seriously question Apple. What’s to do? The answer is simple in the end. I’m canceling Mobile Me and I am not rushing to get anything from them.
So corporations should ask those very simple questions;
- Is it smart to make a paying customer pay for incidents they are not responsible for, especially something as potentially important as a security issue?
- And, if a company does that, how long can it maintain this? See example from Microsoft and others who abused their clientele.
Hopefully Steve will reply to me email. In the meantime, this is such an unusual experience from Apple that it makes me wonder if the company’s best days are behind?