I admit, I love social media and I get it. It’s fun, can be a great tool and of course, it’s not very well used most of the time.
The gist is social media is great. The varieties of social media channels available cater to almost every type of businesses. The trick is what do you want to use it for and to do what?
IBM Survey. IBM had an interesting survey of global companies where CEOs said their biggest difficulty is information management and second, social media. It turns out companies know how to market to the mass but not to individuals. Companies spend a lot of money advertising to groups of people but they are not good at reaching out and hearing to individuals.
So how do you reach out to individuals? How do you get individuals to tell you what they want?
It’s not very difficult if you offer something needed and worthwhile. You need to compete for 5 to 10 minute attention from individuals who are overwhelmed with a hectic pace of life leaving little time to stop and think. What makes your question or offering appealing to them? It’s what you offer. It can be as simple as giving them enough attention to express themselves, something they would like to see or have, something that would actually make their life easier. Intrigue them, put out reports, let them ask, and ask back, what should the company provide them. There is plenty to offer but the key is to offer something they need and can use.
In the meantime, social media is a fun game you can tweak to serve your broadcast platform. It will not work if all you do is tell people to check out your site or your product. If you don’t get personal, you won’t get much out of it and be just another sales pitch drowned in a sea of look alike.
So here are some questions to get you going; What is social media? What does it me to use social network? What is networking? Why use it and to what end? After this go talk to your coach and if you don’t have one, reach out I can help you.








