Social media, what are you and what’s your worth?

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How to use Social Media intelligently

USing social media to listen, not just to sell

I admit, I love social media and I get it.  It’s fun, can be a great tool and of course, it’s not very well used most of the time.

The gist is social media is great.  The varieties of social media channels available cater to almost every type of businesses.  The trick is what do you want to use it for and to do what?

IBM Survey.  IBM had an interesting survey of global companies where CEOs said their biggest difficulty is information management and second, social media.  It turns out companies know how to market to the mass but not to individuals.  Companies spend a lot of money advertising to groups of people but they are not good at reaching out and hearing to individuals.

So how do you reach out to individuals?  How do you get individuals to tell you what they want?

It’s not very difficult if you offer something needed and worthwhile.  You need to compete for 5 to 10 minute attention from individuals who are overwhelmed with a hectic pace of life leaving little time to stop and think.  What makes your question or offering appealing to them?  It’s what you offer.  It can be as simple as giving them enough attention to express themselves, something they would like to see or have, something that would actually make their life easier.  Intrigue them, put out reports, let them ask, and ask back, what should the company provide them.  There is plenty to offer but the key is to offer something they need and can use.

In the meantime, social media is a fun game you can tweak to serve your broadcast platform.  It will not work if all you do is tell people to check out your site or your product.  If you don’t get personal, you won’t get much out of it and be just another sales pitch drowned in a sea of look alike.

So here are some questions to get you going; What is social media?  What does it me to use social network?  What is networking?  Why use it and to what end?  After this go talk to your coach and if you don’t have one, reach out I can help you.

The greatest session I had… today

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Tap The Source

Tapping the source for better decision making

Do you know that Smashing Pumpkin song: “Today”?  That’s a little how I feel.

The gist is breakthroughs are wonderful when they happening but what we choose to do with them is where the real work is.  In order for a breakthrough to happen a few things must be in place.  You must be aware that life has been sending you signs, most of you the time, we disregard them until they become too powerful to neglect.  See my post yesterday.

Stepping Into Your True Nature.  There is a great saying in French, chase away the natural and it will come back running to haunt you.  In my case, most of my adult life, I tried to look like the person I wasn’t.  Needless to say, that doesn’t work in the end.  When things got tough, I applied what I had been taught at school… work harder.  That doesn’t work because you will eventually collapse at some point.  If you do, the only alternative is to truly be yourself.  Once you allow yourself to be, it feels great.  The road there is more difficult.

Honoring Your Purpose.  In the end, it’s a case of honoring your purpose in life.  Trying to be what you are not in order to appease those who care about you is counter productive, for you and them.  You must be who you are deep inside, not supposed to be.

Oh, and my personal story?  Today I actually did the type of coaching I feel is the most natural.  At the request of my client, I took out my pendulum and we asked questions.  It felt genuine, comfortable and at the same time, I saw my real face and it wasn’t proud, righteous or anything like that.  It just was.  Yes, some coach would scoff at this, but other MCC will smile.

Indeed Today is the greatest, day of my life… Can’t wait for tomorrow…  The Smashing Pumpkins.

When I learned one of the biggest life lesson

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As a kid and teenager, things happened effortlessly.  Even in my twenties, they did, but the flow was slowing down.

The gist is life is the perfect orchestrated teacher in the best, well furnished University called life.  It will give you everything you need, provide you with with every sort of warnings, classes, tests, experiments, etc for you to develop your latent inner talent.  The rest is up to you.  And therein lies the crux of our frustrations.

I Just Didn’t Appreciate It.  Growing up in a pink rosy world where everything is perfect makes it hard to fully appreciate what you have.  You may be aware of less fortunate than you and have a certain sense of feeling lucky, but true appreciation is usually out of grasp.  After all, you never witnessed hardships.  Slowly life sends you signals.  If you don’t heed to the signals, it sends you obstacles.  Any normal human being compensates with renewed ardor and marches onward.  At some point, if you do not hear, life deals you powerful blows.

Serious Obstacles Are Our Greatest Teachers.  It wasn’t until I re3ached my 30s that things changed.  While I easily commended wealth into my life, it was becoming harder and more difficult.  It peaked when I lived in Japan when I had the perfect balance… the only problem is that I wasn’t aware of it.

Learning To Be Aware As You Move Through Life.  For us gifted children, things come easily and that can be a problem if you just go through the motions, enjoying the relative ease of life.  I went through life enjoying it but not appreciating it.  It came easy and I had little respect for the mechanics and architecture of its wisdom.  I eventually hit a wall and reeling in form it.

In hindsight, I now understand and appreciate how easy things fall into place in my life.  I also can appreciate what goes into it and behind events.  It’s a mixture of happiness at observing the ease and a deep appreciation that extends to full awareness and praises for the great work behind it.

In the end, even the most carefree develop a taste of respect for what comes naturally…

Revolution with vision

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Picture, Nick Zart

The global outreach Occupy Wall Street has is impressive and at the same time scary.

The gist is when too much is too much, people will take to the street.  However taking to the streets because you and I are fed up with the system leads to nothing constructive without a vision.  A peaceful demonstration with a clear vision of what people want and will not tolerate is what makes a successful transition form one system to another, not just a revolution.

Revolution Without A Vision.  A revolution without a clear vision fails pray to manipulation and eventually political recuperation.  Occupy Wall Street started as an ad hoc movement that would never deign talking to the media.  A few weeks later Unions joined the movement and now politics are getting entangled.  Democrats are salivating at the idea of turning this to their favor, Republicans are offering resistance asking for people to work more instead of complaining.

Awareness In Action And Movement.  In a society that leaves close to no time to think, understand our lives and stresses us into making more money in order to meet the ever increasing onslaught of bills and taxes, it is important to stop and take the time to reflect.  As with anything we do in life, taking action without thinking things through, understanding our action and mostly having a vision is a sure way to falter.  It’s the quickest way to make sure a special interest will either derail it or use it to its advantage.

In the meantime, those of you who wish to elucidate, please contact me.

Join me for Birth 2012: Convergence Day this Saturday 15th, 12:00pm PST, 3:00pm EST

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  Dear friends,

I’d like to invite you to join me for a free virtual event with inspiring visionary leaders such as Michael Bernard Beckwith, Neale Donald Walsch, Jean Houston, Jack Canfield, Lynne McTaggart and more – all joining with futurist Barbara Marx Hubbard to explore how we can create a shared vision for global change in 2012.

It’s called Birth 2012: Convergence Day, and it’s happening this Saturday, October 15th, at 12:00pm Pacific / 3:00pm Eastern.

Get all the details and join me and the 37,000 people who have been drawn to this inspiring vision here.

I think you’ll enjoy hearing about how we can co-create a major planetary impact in 2012 and evolve humanity into a new era. Also, you can sign up even if you can’t attend live and you’ll be sent the recording.

Warm regards,
Nick

The beauty of Dzogchen

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The more I read about Dzogchen, the more I love it.

The gist is have you ever found something that seem to wake up old memories?  Something learned a very long time ago, something so familiar just reading about it, talking about it fills you with a warm sense of joy and belonging?  That’s how I feel when I think of Dzogchen, read about it and talk to someone about it.

The Ultimate Paradigm.  Whereas religions and philosophies mostly start with how low and unworthy you are, Dzogchen starts with the perfectness that you are within.  The tricky part is accessing it and maintaining it.  Instead of working its way up to some unknown lofty state of mind, it starts directly at the desired state, that ultimate inherent perfection.  Instead of giving harsh regiments of strict meditation techniques, it uses secondary practices, such as meditation, pujas and whatever helps you maintain that state.

One, Two, Three, The End.  Like a well written novel, Dzogchen teachings start with a thorough but highly important setting, or foundation, or even better, introduction.  It follows with the practice and ends with the fruit of the result.

For more information, read books by Dzogchen Ponlop Rinpoche, Dilgo Khyentse Rinpoche and of course, Chögyal Namkhai Norbu.  You can also visit, The Gyalshen Institute, The Treasuries of Lives, the Rigpa wiki.

How to live a balanced life anywhere

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Watching the movie: “The Science of Healing with Dr. Esther Sternberg” made me smile.  Western medicine is discovering the virtues of traditional Mediterranean healthy living…

The gist is many of us know intuitively or by having lived abroad that a healthy involves a life/work balance.  That documentary approaches that topic well.  Dr. Sternberg discovers a century old way of living and it health benefit.  In other word balancing work, play, eat, enjoy and rest makes for a healthy life.

It’s interesting to see the paradigm shift currently happening.  On the one hand, there well established business 1.0 companies making a fortune on consumers not living well, eating poor food and treating ailments.  What happens when more people become vegetarians, vegan and eat organic or local produced foods?

It will be a few interesting upcoming years…

Marketing yourself… your self!

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I’ve always felt uneasy with marketing tactics as the current trend aims to show anyone as experts in any fields, regardless of reality.

The gist is according to the current market criteria, you must pick a category  and stick to it, even if down the road you change course.  But why?  In the marketing logic, once people see you as an expert and specialist, you’re on your way up.  Why is that important?  Experts get all the attention.  However, the problem remains that when experts get it wrong, the card castle crumbles down.  A current example of this is why our so-called experts and leaders in the case of our global economy and their shoddy predictions. The problem with yesterday’s marketing tactic was to bring someone up into the limelight as quickly as possible without making sure that person, or system was the “real deal”.  Marketing managers and their companies have little professional pride in what they.  If they did, they wouldn’t leave such a mess behind.

Who Do I Attract?  The very first step before gearing up your marketing suit is to do serious soul searching.  Who am I in regards to my field and why do I do the things I do?  Starting from that, it will be easier to see if your marketing message and fervor is in alignment with your true self and purpose.

The Generalist Specialist.  Current marketing trends don’t want you to label yourself as a generalist.  But what about those generalist specialists?  Your household doctor is such a person and sends you to the right specialist after examining you.  So don’t beat yourself up if you are a general specialist.

Personally, I work with people who are not satisfied with business as-is and want to beyond learned methods.  They want to think outside the box and cement the foundations of that all new business 2.0.  It’s about time, business 1.0 is over…

Self Help, great but pople don’t think they need help…

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Self Help has been all the rage for the past few decades but a reality check still shows, most people don’t think they need help.

The gist is indeed, people understand something is amiss but the reaction is to work more, harder and earn more money.  Last I checked, money does not bring happiness automatically, you work on making money to make you happy.  A trick and feast onto itself.

Self Help, But What For?  And exactly what is meant by Self Help anyway?  We help ourselves by working and sustaining our lives on this planet, but that doesn’t offer a complete vision of what is meant by Self Help.  Self Help is really about answering those nagging life long questions that aim to answer the root core, who am I and what am I here for.

My Self Help.  We should have a phone app called My Self Help.  It would remind you to take time to meditate.  It would give you subtle cues when the day’s perpetual motions drags you down the road to more and more tasks to attend to and situations to solve.  It’s an abyss that drags us down the road to self denial.

My Self Help App would also give you something to ponder upon, such as: “Is what I am doing here and now conducive to my highest fulfillment?” but add to it, the answer doesn’t matter, awareness is key.

All in all, the greatest Self Help I know is to ask question with a constant curiosity about life, yourself and how you fit it in all.  Answers are deeply, deeply personal.

No need for the pervailing sense of fear in our daily lives

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If you look back on the short history of marketing and advertising over the past 5 decades, one thing stands out, the messages are getting stronger and downright brutal.  People are starting to live with a sense of impending doom and daily fear.

The gist is when we look around, there surely is very little to fear in life.  If the only fear we should fear is fear itself, then what happens behind the closed doors of corporations and governments is where the real fear is created and managed.

Show Me A Peace March!  The knee jerk reaction to fear is predictable but also, avoidable.  We don’t need to watch the news if all the news shows is violence, more violence and only that.  Real life is much more subtle and there is more positive in the world than marketers and then media shows.  So why all the upheavals?

Disaster sells.  Impending doom and fear sells.  While it is easy to see why companies abuse the message and generously court politicians, it is also very easy to see that what they are creating is unsustainable.  People all around the world are realizing something is amiss, from the courageous citizens in Arab countries to you and me.  Surely we realize politic track records over the pas decades haven’t been a success, the pharmaceutical industry hasn’t “cured” anything much and the financial wizards have driven global economies down the drain.

In the meantime, I still Ghandi said it best.  The revolution starts within, not without…  Fear is not something we need to live with every day.  An intelligent hopeful, yet realistic view of the situation is what saves the day.