Don't you love that title…  Uncertain times!  When has any time been certain?  And what does that mean anyway?  By I digress. 

I am taking a great class at Coach University on Profitability.  Like everyone I thought profitability was about having enough money in the bank and having enough revenues.  Funny how taking a class can help challenge your basic assumptions and making them grow. 

Ultimately "profitability" is really about what you make of it in any times.  If times are hard for some, it is a god time to learn from it.  For one thing, you might feel happier when you are friends, or when everyone gets back home.  It might make you revisit fundamentals that money isn't the solution for everything.

And after all, money is only a neutral medium for the exchange of work and energy you put put there.  It isn't an end in itself.