Bye Bye Hum Hum Hummer

Discuss on ooVoo

OK, nothing especially coaching related here though I wonder if it isn't a coachable matter but I picked up an interesting article on the Financial Times  here.

I'm posting parts of the article because it was funny to read and I felt close to this humoristic style of writing.  Thanks FT.com.

Speaking of the Hummer: "It was designed to be large enough to carry a troop of soldiers… It was only a matter of time before it found
its true calling: transporting shopping and children around the
suburbs.

Since then, the Hummer has never looked back. In fact, Hummer drivers have never used their mirrors at all."  Oh come on, you smiled, it's true you've seen this on highways before.

But wait, there is more…  "Its principal technical innovation (being much too big) meant the
novice, inexperienced or sleeping Hummer driver could coast along safe
in the knowledge that braking, indicating, turning and observing
traffic lights could be left to other drivers. Faced with the choice
between driving in the left, right or centre lane, the Hummer offered
the indecisive motorist the option of driving in all of them.

It
took something special to build a car that could be 16ft long and 7ft
wide yet made reviewers complain about a lack of space. It took
marketing flair to sell a car wider than the average American car lane.
And it took real creativity to sell a four tonne tractor as a fashion
statement. Part of its success as an accessory was that it actually
conveyed two statements (“Get out of my way” and “I’m looking for a gas
station”)."

I wasn't very creative with today's post but it sure got a smile out of me.  It's not the Hummer that gets me riled, it's the lazy attitude I saw with people driving it and how it catered to that famous: "After me, the deluge!"  Translation, who cares what happens after me.  However I am not smiling seeing the shortsightedness of GM in the realistic future of such a gas behemoth since they closed factories and effectively put people out of jobs.

So will the Hummer leave any legacy behind and no sarcasm?  It's hard to say.  It was big, bulky, not particularly tough nor strong in its GM variant.  It's hard to say.  I feel it will be remembered as marketing gone too far.

Mega World News Facebook Twitter Myspace Friendfeed Technorati del.icio.us Digg Google Yahoo Buzz StumbleUpon Weekend Joy

Leave a Reply