What coaches feel they contribute the most are increase in consciousness according to Choicer magazine.
I like that because with more awareness we make better decision and that leads to better quality of life. In a society where anything is quickly over-hyped, it’s easy to lose track of whether or not we are buying something we truly need or responding to an appealing advertising. Being in the present moment has often been an important ingredient of sports champions. It makes you more there, more aware and less prone to take a direction without knowing why.
ROI (return on investments) have been proven with many good coaches, and for those that haven’t seen that, please use a different coach. There are so many people out there and one relationship might not be the right fit. try on another one.
Go and check out Choice magazine. It’s a magazine geared for coaches and has a lot of quality articles.