
I am still amazed how many sellers are not willing to look at the reality of this market.
I am not talking about the ones who are stuck and have to sell. They want to make a profit, that’s human nature. I am talking about the ones who still think their homes are worth more than the Jones’ and who have been on the market for almost a year. They have priced it against the advice of their professional help, remember the Realtor who is the professional and knows how to sell the home because she or he, really lives the market daily? They are months down the road, have endured three price cuts and I still hear a few blaming the Realtors for it. Go figure!
The truth is, if you have to sell, look at the market clearly and decide how much your home is truly worth according to that market, not your wishes. Or in other words, how much will someone pay for it, what you wold like them to. I am the professional and I know what your home is worth. I have been very well trained at Robert Weil Associates and I have a very good track record for figuring out the correct price. Also, I have a whole team who comes to my new listing and discusses with me how much it should be. Now we are talking about a lot of professionals weighing in on the best course of action. And the truth is, when people turn to me to sell, they have to agree to the terms. I know the market, I know how to do it that is why you come to me. As much as I won’t come in your line of work and tell you what to do. It’s hard to work with people who tell you how to go about doing your business, especially when I spend on an average $3,000 to 3,500 on advertising for you. I surely won’t take someone unrealistic.
So, for you agent who is struggling with those capricious and difficult clients, here is yet another article that stress the importance of the reality of the market, from Calculated Risk.












