
No, not the latest news about Ford selling Jaguar back. I think I heard they had sold them but I can’t find any real news about that. Maybe they are still in talks.
However, my friend’s 1999 XJ8 Sedan did sell. I helped facilitate the transaction by finding the buyer, doing the paperwork and giving the car to the new owner. What was interesting in this transaction was the incredible price the car went for in the end. Priced at $12,500 according to the Kelly’s Blue Book, it only sold for $8,500.
There are two things here. First, the Blue Book is always optimistic, even though many people set their guidelines with it. Much like real estate, you want to sell at that price but buy lower. In the end, it makes it tough for everyone. Second, Jaguar sell to Jaguar enthusiasts. And this is where I knew I was heading when I took on this car. I knew I would have to find someone who knew Jaguars and loved them. And I did. The lady who bought it loves Jaguars, has always driven Jaguar, doesn’t like the new shape of Jaguars, etc. I agree with her. They are nice cars and should go for much more than that low price.
So what is the problem? I feel it is in perceptions. People think of them as finicky cars. I never heard of much problems with this one, save for normal maintenance. It is reliable and a great experience to drive. In fact, hadn’t I been so much into Italians, I would have bought it, even at $12,500. It was that worth it and of course, this one was in a great condition.
Now, there is another one coming up…
