
One IT journalist I love to read is Robert X. Cringely who writes a few a propos columns, one of my favorite being hosted at www.pbs.org and called i, cringely. Robert has a keen observation quality and easily points out what might not be obvious at first.
In his last column, he speaks of Microsoft and Net Neutrality. I will focus a little on Microsoft first as I agree with all his points.
So Bill Gates is stepping down? Well it’s about time. It’s true, a lot of people love to bash Microsoft. It’s a sport of sorts. Pro Microsofties cry foul and the debate goes on. One thing still remains, Microsoft has the worse image in the IT industry in terms of brand recognition due to poor security track. Why? Because Microsoft always gave security an after thought when building its operating system and only started to address until too late when the mess got too big to rewrite that precious but outdated operating system. Robert points out what most of us have been saying for a long, long time. Microsoft never invented, sometimes innovated but mostly cheated, stole, bought and lied. Now they are at a tipping point with extremely low public image, faced with a tough choice, they need to reinvent themselves. And that is the problem.
l One thing I hear is that Bill Gates was a programmer. OK, guys seriously, everyone has programmed a thing or two in Basic, Basic A and maybe Fortran or Pascal in school in the 80′s. That is a given and it doesn’t make anyone a programmer. I did it too and I am far from being one. Second, Microsoft pretty much stole all their programs one way or another. If they couldn’t outright steal a company’s program, they would buy it out and if they couldn’t do that, they would do the same with another company’s lesser product and compete with deep pocket marketing ads against the original product they couldn’t steal, buy or wrestle away. Think WordPerfect and Word. Microsoft never wrote Word, nor Excel, nor etc. Bill Gates was never a techy, he was a lucky business man at the right place, at the right time and up against a full of itself IBM who couldn’t see the threat in him.
Microsoft is at a point where there isn’t much to buy off anymore and their market relevance is seriously challenged today. They need to do the impossible, think, invent and act on it. They need to do something they have never done before, understand the market and think outside the box. Want examples? When did Microsoft finally embrace the importance of the Internet? When did Microsoft finally acknowledge the importance of security? Do a little research and you will find famous references to Bill Gates in the mid-90′s saying the Internet thingy is a fad with no future. Security was an added consideration after years of having built an operating system with no security in mind. Why? Windows was designed poorly from the beginning as a stand alone machine.
Microsoft faces a very tough challenge ahead. It needs to rebuild itself, give itself morals, which it never had. It needs to have serious management quality it never had in the 80′s and built upon. It needs to die and be reborn again…
Here is Robert’s article.
Tomorrow I’ll look at Net Neutrality.